Sydney, New South Wales Feb 7, 2026 (Issuewire.com) - You shipped the code. You know the product works. But every week the same question nags: "Where do my first paying customers actually come from?"
A new framework from growth leader Franki Chamaki finally answers it. From Code to Customers: A 4Layer Mental Model for SaaS GoToMarket gives solo and technical SaaS founders a stepbystep system to build a minimumviable GTM engine in 35 hours a week and create a predictable pipeline inside 90 days, without hiring a single marketer.
Chamaki is Head of Demand Generation at Think & Grow, where he designs digital growth systems that capture, nurture and convert pipeline. He has driven startup growth initiatives at The CocaCola Company, Commonwealth Bank and AMP. At CocaCola he founded the company's first accelerator program later known as CocaCola Founders Platform and cofounded HIVERY, an AIdriven retail optimisation company backed by CSIRO's Data61.
"I've sat on both sides inside global brands like CocaCola and major financial institutions, and inside scrappy AI startups," said Chamaki. "The pattern is always the same: the teams that win don't chase every tactic. They run a clear, layered playbook. Solo founders deserve that same clarity, adapted to their reality of a few spare hours a week and no GTM team."
The 4 Layers From Zero Pipeline to Repeatable Growth
Layer 1 ProblemMarket Fit. Nail your ICP, sharpen the problem, and distil one hero offer into a single line: "We help X with Y so they get Z." Skip this and every layer above it breaks.
Layer 2 FounderLed Outbound (Your Fastest Path to Revenue). Targeted lists, LinkedIn and email sequences; run by you, not an agency. This is where you learn the language, objections and proof points you need to sell with conviction. No founder should delegate this before they can close deals themselves.
Layer 3 SignalDriven Demand (LinkedIn, Reddit & Communities). Find the conversations that already exist around your problem. Join them. Publish content that invites response. Treat engagement as a live feedback loop and use LinkedIn not as a broadcast channel but as a learning and prospecting engine that keeps you in your prospect's notifications until they agree to pilot your MVP.
More On Bestofnewsupdates ::
- Merlin Classics Turns Town Pride and Retro Logos into a New Kind of Local Storytelling
- Hansen Surf: Hub for Surf and snow gear top surf brands, including Obermeyer, Vissla, spyder in Encinitas, San Diego, CA
- Printful Identifies How Brands Can Balance Cost And Quality When Choosing T-Shirt Printing Methods
- Christy Alwell, Recognized by BestAgents.us as a 2025 Top Agent
- 24-Year-Old Entrepreneur Launches an AI Platform That Helps People Understand Life Patterns, Not Just Predict the Future
Layer 4 Compounding Demand (Double Down or Pivot). Layers 13 reveal what's working. Layer 4 is where you pour fuel on it SEO, partnerships, productled loops, paid channels. The rule: pick one motion to start. Focus creates momentum. Explore the full menu of GTM motions at gtmcomponents.gtmsprint.run.
How It Works: 90Day GTM Sprints
The model runs in focused 90day sprints so timepoor founders work one or two channels at a time instead of chasing every new tactic. It is built for technical founders asking two questions:
- "How do I get my first SaaS customers?"
- "What's the minimum I need to do each week to keep pipeline moving?"
"Most technical founders don't want to become fulltime marketers," Chamaki said. "They need a minimumviable GTM engine that still creates a predictable flow of conversations and deals. This 4layer model is the backbone, AI tools and simple operating systems do the heavy lifting."
Get Started For Free
Chamaki helps solo founders and tiny GTM teams through GTM Sprint, a donewithyou program and suite of AIpowered apps that apply the 4layer model in practice. The launch includes:
- 10minute video breakdown Watch on YouTube
- 90Day GTM Sprint Simulator Enter your details and get a sequenced execution plan in seconds gtmcomponents.gtmsprint.run
All resources are live now at gtmsprint.run.
About Franki Chamaki
Franki Chamaki is a startup cofounder turned demand generation leader with experience across SaaS, AI, finance and consumer goods. He founded CocaCola's first accelerator program (later CocaCola Founders Platform) and cofounded HIVERY, an AI retail optimisation company recognised globally for hyperlocal retailing. He has driven growth for The CocaCola Company, Commonwealth Bank and AMP, and currently serves as Head of Demand Generation at Think & Grow. Through GTM Sprint he helps solo founders and tiny teams design practical, experimentdriven gotomarket systems.
Media Contact Franki Chamaki Founder, GTM Sprint gtmsprint.run
Source :GTM Sprint Run
This article was originally published by IssueWire. Read the original article here.
1 hour ago